Make your own free website on Tripod.com

The Island Def Jam Music Group

SWOT Analysis

Home
SWOT
Grand Strategies
Segmentation
The Staff

Strengths, Weaknesses, Opportunities and Threats

Strengths:
-Top sellers:
 -Ludacris who is number 1 on charts as of December 10th 2004
 -Kanye West who is becoming a household name; Grammy winner
 -Shyne just signed to multi-million dollar deal
 
-Well known name
 
-Def Jam is known by a number of people making it a strength
 
-high marketing value
 
-20 years experience
 

Weaknesses:

-new executives trying to change Def Jam's focus

-Def Jam's legendary status may cause it to look old and not youth oriented

-needs fresh talent

Oppurtunity:
-high marketing value gives them the power to recruit new artists
 

Threats:
-other major labels such as:
 -Interscope (Aftermath, Shady Records, G-Unit)
 -J-Records
 -TVT
 -Bad Boy Entertainment
 
-independent labels (better artist focus, no funds approach strategy, artists control publishing rights)
 
-street bootlegging, Internet Piracy